Creative Loafing Atlanta posted October 10, 2013

Meet the men and women behind some of the city's most interesting new business concepts

LARGER THAN LIFE: Hugecity CEO and co-founder Hugh MalkinBuckhead office; Hugecity CEO and co-founder Hugh Malkin (right).

Company: Hugecity

Founded: 2011

Name: Hugh Malkin

Position: CEO and co-founder


Elevator Pitch: An app that places Facebook events on a map and shows where your friends are going

Location: The Goat Farm

Hugh Malkin once relied upon Creative Loafing's event listings and Scoutmob's app to find out what was going on in Atlanta. But those resources didn't show him where all his friends were going each night. So he started Hugecity, a global website and app that visually shows Facebook events laid out on a map. In doing so, it allows users to see who's going to different events across a city. "We see interactions that people have with their cities all over the world," he says. "We couldn't normally find pop-up shops or zombie crawls just through our friends. This way we can step out, explore, and see that much more." Combined with a daily email blast, Hugecity wants to change the way people plan their days, nights, and weekends.